Göteborg & Co
Magnus Hallberg is an experienced professional in the hospitality and event management sectors, currently serving as the Vice President & Director of Events at Göteborg & Co since August 2018. Hallberg has held various leadership roles, including Chairman of Högsbo Basket and Greenfee365, and has participated as a board member in significant sports events like Handbolls-VM 2023 and Handbolls-EM 2020. Prior experience includes senior positions at Stena Line, overseeing operations in Scandinavia and Denmark, and extensive management roles at Scandic Hotels, where significant achievements in profitability and guest satisfaction were realized. Hallberg holds a Diploma in Hotel Management from Les Roches and has a foundational education in social sciences.
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Göteborg & Co
The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing hospitality industry. Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and Göteborgs Stadsteater. Göteborg & Co is a municipal company, City of Gothenburg.