Johan Forsberg

Johan Forsberg is an experienced professional in revenue management and sales, currently serving as the Director of Revenue & Distribution for Leisure & Corporate Sales at Gothia Towers since February 2021. Forsberg oversees the commercial departments of Revenue Management, Corporate Sales, Inhouse Sales, Distribution, and Online Sales, while also leading a team of specialists in revenue and online sales at Svenska Mässan Gothia Towers AB. Prior roles include Director of Revenue Management, where Forsberg focused on maximizing revenues for the Swedish Exhibition & Congress Centre Group, and Vice President of Revenue Management at Gothia Towers, where all revenue streams were managed. Early experience includes various revenue and sales roles at well-known hospitality brands, complemented by two educational qualifications in business and hospitality.