Sekar R. Wibowo is a seasoned professional with extensive experience in brand activation, employer branding, public relations, and marketing. Currently serving as a Brand Activation Specialist at GoTo Group and as a key player in employer branding for Tokopedia, Sekar develops strategic campaigns and collaborates with recruitment teams to enhance hiring initiatives. As Head of Public Relations & Branding at Ubah Stigma, leadership encompasses managing communication strategies and external campaigns. Previous roles include marketing and student acquisition at the Apple Developer Academy, influencer marketing coordination at FXSWEDE AB, and business development at OYO Indonesia. An alumnus of the University of Indonesia and The University of Queensland, Sekar holds degrees in Public Relations and Communication.