GoTo
Max Westphal is a seasoned procurement professional with extensive experience in category management and sourcing. Currently serving as Senior Category Manager of Procurement at GoTo since January 2022, Max focuses on building partnerships with marketers, streamlining the sourcing process, and cost reduction. Previously, Max held multiple roles at GE from January 2008 to January 2022, including Senior Commodity Manager for Marketing and Senior Business Analyst, where responsibilities included cost reduction and increasing spend visibility. Max began an academic journey at the University of Connecticut, earning a Bachelor of Arts in Psychology from January 1994 to January 1998.
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