Shir Belkin Frig

Shir Belkin Frig is an experienced professional currently serving as the Head of Product Marketing at Tolstoy since November 2023. Shir previously held the position of Co-CEO at Telemedia from May 2011 to February 2024, leading the company's vision, strategy, and financial management while driving business development and innovation for growth. In addition, Shir managed large-scale global projects as a Project Manager, ensuring successful execution and satisfaction through collaboration with customer teams. Shir began a career with the Israel Defense Forces as an Officer in the Intelligence Research Department from October 2006 to September 2010. Educational qualifications include an MBA obtained from Tel Aviv University (February 2017 - August 2020) and a Bachelor's degree in Economics and Psychology from the same institution (2011 - 2014).