Amandine Amalric

Amandine AMALRIC serves as the Brand & Experience Strategy Director at GO&UP since March 2024, previously holding the same title at Niji from January 2021 to April 2024, where responsibilities included strategic planning and agency leadership. Prior experience includes managing consultant roles at Capgemini Invent, and leading strategic planning at 5eme Gauche within the Herezie Group. Amandine has a strong background in digital strategy and brand development, having worked with notable clients such as Yves Rocher and Cartier. Education includes multiple degrees in communication and marketing from institutions such as SUP DE PUB Paris and the Université François Rabelais.