Ben Serrano

Ben Serrano is a seasoned professional in proposition strategy and customer experience with extensive experience in international business development. Currently serving as Senior Proposition Strategy Manager at Gousto since August 2025, Ben previously held the position of Senior Manager - Global Customer Strategy at Aldi UK, where leadership of a team of financial analysts was critical in delivering business cases across multiple countries and managing a significant budget. At Ocado Group, experience spanned various roles, including Manager for International Commercial Projects, where Ben focused on enhancing B2B sales initiatives and driving strategic growth through market analysis. Ben's early career involved roles in sustainability design and value chain analysis, complemented by a strong academic background in Management & Sustainability from the University of Bath and Industrial Design & Technology from Loughborough University, along with an Erasmus exchange at Bergische Universität Wuppertal.