Nicole Cvitanovic

Nicole Cvitanovic has diverse work experience in marketing and strategy roles. Nicole started their career in 1990 at Industrial Laser Company, where they worked in customer services and sales for eight years. In 1998, they joined Pearson & Co as a Project Manager and Account Manager, and later became a Senior Account Manager. Nicole managed key accounts, provided strategic oversight, and ensured the successful execution of marketing campaigns.

From 1999 to 2005, Nicole worked at Pearson and Co as a Senior Marketing Strategist. Nicole drove agency engagements, including market research, brand building, and product launches. Nicole also played a role in business development and internal strategy infrastructure development.

In 2011, Nicole took on the role of Marketing Operations Analyst at Jackson Family Wines, where they supported direct to consumer marketing strategies and facilitated training across wineries. During the same year, they also worked as an intern at Red Tricycle, refining their skills in social media marketing and SEO strategy.

From 2005 to 2014, Nicole worked as a Marketing Communications Consultant/Contractor at Cvitanovic Consulting. Nicole provided expert advice and services in marketing communications.

Currently, Nicole serves as the Director of Strategy and Research at Government Business Results, LLC. Nicole is responsible for providing research and developing go-to-market strategy for technology companies selling into the public sector. Their role includes conducting market and technology trend analysis, competitor reviews, and target customer profiling to inform targeted messaging and positioning. Nicole also creates campaign strategies and marketing tools.

Overall, Nicole Cvitanovic has a strong background in marketing, strategy, and research, and has worked across various industries and organizations throughout their career.

Nicole Cvitanovic completed their Bachelor of Sciences degree in Marketing from Santa Clara University between 1986 and 1990. Subsequently, they pursued their MBA in Business Marketing from the University of Santa Clara, graduating between 1998 and 2001.