Ping Lam

Marketing Manager at GovNet

Ping Lam has a diverse range of work experience in marketing and events management. They started their career in 2010 as a Marketing and Sales Supervisor at Soy For You. From 2011 to 2013, Ping worked as a Flight Attendant at Cathay Pacific Airways, where they gained valuable customer service and teamwork skills.

In 2013, Ping worked as a Freelance Marketing Consultant at Lifestyle By ASQ Ltd, where they managed various social media channels and successfully expanded the company's online presence.

From 2013 to 2015, Ping joined The Institute of Promotional Marketing (IPM) and held positions as a Marketing Intern, Social Media Coordinator, and Social & Events Manager. They were responsible for managing social media platforms, website and CRM management, graphics design, and the execution of social events.

In 2015, Ping joined Understanding ModernGov as a Marketing Executive and later became a Senior Marketing Executive. They were involved in various marketing activities, including managing the marketing budget, implementing social media and content strategies, monitoring email marketing and Google Analytics, and developing and managing company websites.

In 2019, Ping joined GovNet as a Marketing Manager. They were responsible for managing and marketing events, media partnerships, and social media plans. They also provided support to the events and programme team to ensure smooth delivery.

Most recently, in 2019, Ping joined Inside Government as a Marketing Manager. Further details about their role at this company are not provided.

Ping Lam has a diverse education history. From 1997 to 2002, they attended Erith School, where they obtained a degree in GNVQ Leisure & Tourism. They later attended Blackheath Bluecoats in 2001, where they earned a GCSE in Chinese Language and Literature. In 2002, they enrolled at Lewisham College and completed a Bachelor of Technology (BTech) in Multimedia in 2004. In 2007, Ping Lam attended the University of the Arts London, where they pursued a degree in BA Hons in Marketing & Advertising, completing it in 2011.

To further enhance their knowledge, Ping Lam participated in various short-term programs. In 2014, they completed a 1-day intensive training program on the Fundamentals of Promotional Marketing at The Institute of Promotional Marketing (The IPM). In 2015, they attended a CPD accredited 1-day course at Understanding ModernGov, focusing on developing an effective social marketing strategy to improve public health outcomes. The following year, in 2016, Ping Lam attended another CPD accredited course at Understanding ModernGov, this time focusing on developing social media engagement strategies.

In addition to their educational achievements, Ping Lam also obtained a certification in Inbound Marketing from HubSpot in August 2019.

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