GP Generate, LLC
Hay Liong "HL" Gan has extensive experience in the media and advertising industry, currently serving as the CEO and Media Director at GP Generate since March 2009. Prior to this, Gan held the position of Freelance Associate Media Director at Saatchi and Saatchi in Los Angeles from May 2007 to March 2009 and at Ignited Minds for a brief period in early 2007. Earlier in the career, Gan worked as a Media Supervisor at BBDO West from 2003 to 2006 and as an Assistant Media Planner at McCann-Erickson from 2001 to 2003.
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GP Generate, LLC
“Smart advertising campaigns begin with smart media choices. No matter how creative the message, if the right consumer doesn’t see it, the message will be lost.” GP GENERATE is a boutique advertising agency that was created on the foundation of big agency experience. We are a “media first” advertising agency. We provide our clients with comprehensive communication solutions that are not only efficient, but also effectively tailored to a their specific needs and advertising goals. We understand that media is where clients invest the bulk of their marketing communication dollars – In order to generate the greatest ROI, it is critical that they make their investment decisions wisely. Therefore, we take a fresh approach to every media plan. We do what’s best for our clients and their business. No two situations are the same and no two media plans should be either. We partner with our clients to generate communications plans that meet your goals, from plan development to execution to post-analysis. Our team can provide a Total Market experience working with clients strategizing, planning and buying across GM and Asian, Hispanic and African American segments. Our past experience in planning and buying has brought us to thoroughly understand how to make the most effective use of all traditional and non-traditional media. Our combined Senior media experience spans across total market targets in a variety of categories: Automotive, Quick Service Restaurants, Technology, Travel, Utilities, Consumer Package Goods, Entertainment, Beauty & Fashion, Government, and many others. We have in-house specialists in: -Media Planning & Buying -Digital & Social Marketing -SEM -Out of Home -Print -Broadcast (TV and Radio) -Alternative Media (eg. Street Teams, Installations, Blimps) -Brand Strategy -Creative & Content Development -Competitor & Category Spend Research