Matthew Ayala

Matthew Ayala is an experienced media professional, currently serving as Associate Media Director at GP Generate since January 2016. Prior to this role, Matthew worked as a Media Curator at IW Group Inc. from August 2015 to January 2016, where responsibilities included managing media and event planning for diverse Asian markets for clients such as Lexus and Walmart. Earlier experience includes a position as Media Planner at AAAZA, Inc. from July 2012 to August 2015, focusing on media planning and grassroots event recommendations across various Asian communities. Additionally, Matthew was a Staff Coordinator at Koreaboo in early 2012, translating entertainment news from Korean to English. Matthew holds a Bachelor of Arts in International Studies, Economics and Communication from UC San Diego and has studied at Yonsei University.