Nicole Sotoodeh

Nicole Sotoodeh is an experienced media professional currently serving as Integrated Media Supervisor and Senior Integrated Media Manager at GP Generate, LLC since November 2019, specializing in social media management for platforms including Facebook, Instagram, and TikTok. With a history of supervising social media teams and managing diverse client accounts such as Lexus National and VANS Global, Nicole has successfully planned and executed high-profile campaigns, including the Vans Checkerboard Day 2021 TikTok Hashtag Challenge. Prior roles include Senior Media Planner and Media Planner, where responsibilities encompassed managing social media accounts, developing comprehensive media plans, and negotiating media buys across various channels. Prior to GP Generate, Nicole worked at EvansHardy+Young as a Media Negotiator and developed foundational skills in media planning during intermediary positions. A graduate of UC Santa Barbara with a Bachelor's Degree in Communication, Nicole has also gained experience in hospitality and marketing through internships and earlier positions in the industry.