GP Generate, LLC
Nicole Sotoodeh is an experienced media professional currently serving as Integrated Media Supervisor and Senior Integrated Media Manager at GP Generate, LLC since November 2019, specializing in social media management for platforms including Facebook, Instagram, and TikTok. With a history of supervising social media teams and managing diverse client accounts such as Lexus National and VANS Global, Nicole has successfully planned and executed high-profile campaigns, including the Vans Checkerboard Day 2021 TikTok Hashtag Challenge. Prior roles include Senior Media Planner and Media Planner, where responsibilities encompassed managing social media accounts, developing comprehensive media plans, and negotiating media buys across various channels. Prior to GP Generate, Nicole worked at EvansHardy+Young as a Media Negotiator and developed foundational skills in media planning during intermediary positions. A graduate of UC Santa Barbara with a Bachelor's Degree in Communication, Nicole has also gained experience in hospitality and marketing through internships and earlier positions in the industry.
This person is not in the org chart
This person is not in any teams
GP Generate, LLC
“Smart advertising campaigns begin with smart media choices. No matter how creative the message, if the right consumer doesn’t see it, the message will be lost.” GP GENERATE is a boutique advertising agency that was created on the foundation of big agency experience. We are a “media first” advertising agency. We provide our clients with comprehensive communication solutions that are not only efficient, but also effectively tailored to a their specific needs and advertising goals. We understand that media is where clients invest the bulk of their marketing communication dollars – In order to generate the greatest ROI, it is critical that they make their investment decisions wisely. Therefore, we take a fresh approach to every media plan. We do what’s best for our clients and their business. No two situations are the same and no two media plans should be either. We partner with our clients to generate communications plans that meet your goals, from plan development to execution to post-analysis. Our team can provide a Total Market experience working with clients strategizing, planning and buying across GM and Asian, Hispanic and African American segments. Our past experience in planning and buying has brought us to thoroughly understand how to make the most effective use of all traditional and non-traditional media. Our combined Senior media experience spans across total market targets in a variety of categories: Automotive, Quick Service Restaurants, Technology, Travel, Utilities, Consumer Package Goods, Entertainment, Beauty & Fashion, Government, and many others. We have in-house specialists in: -Media Planning & Buying -Digital & Social Marketing -SEM -Out of Home -Print -Broadcast (TV and Radio) -Alternative Media (eg. Street Teams, Installations, Blimps) -Brand Strategy -Creative & Content Development -Competitor & Category Spend Research