Ryan Steinbach

Ryan Steinbach, MBA, serves as an Automotive Project Manager at GP Strategies Corporation since September 2023. Prior to this role, Ryan spent over 16 years at Kia America, advancing from Advertising Production Administrator to Senior Advertising Production Administrator, where responsibilities included collaboration with multiple agencies on diverse marketing projects and co-management of Asian and Hispanic Marketing initiatives. Ryan also held various positions in incentive administration, overseeing significant dealership incentive programs and leading teams to ensure timely implementation and performance assessment. Earlier career experience includes project management at C&A Marketing focusing on demographic studies and marketing strategies, as well as account management and sales support at Xerox. Ryan holds an MBA from Brandman University, a Certificate in Digital Marketing from California State University, Fullerton, and a Bachelor's Degree in Anthropology and Spanish from the University of California, Berkeley.