Bianca Menezes

Bianca Menezes is a Senior Marketing Analyst at GPA, with expertise in online and offline media planning, budget management, and campaign data analysis. Previous experience includes a Senior Media Analyst role at WPP Media Services, where responsibilities encompassed campaign planning and optimizations across various digital platforms, and a Media Coordinator position at Publicis Brasil, focusing on clients such as Puig Brasil and developing media plans. Bianca's professional journey began with internships at Publicis, SA365, and Connection Goal, along with volunteer work at Belsize Community Library in London. Bianca holds an MBA in Digital Business from USP - Universidade de São Paulo and a degree in Advertising and Propaganda from Universidade Presbiteriana Mackenzie.