Amanda Lim

Amanda Lim is a seasoned product and growth leader with extensive experience in driving user engagement and market expansion across major digital platforms. At Instagram, Amanda spearheaded the emerging market growth strategy, including the development of Instagram Lite, contributing to surpassing 1 billion monthly active users. Prior to this, Amanda was the Oculus Product Lead at Meta and held a significant role at Facebook, where efforts in user acquisition were instrumental in reaching 2 billion users. Additional roles include Head of Growth at ShopBack and Head of Product Consumer Engagement at Grab, alongside previous experience as an E-commerce Product Manager at Cafepress.Com and Investment Analyst at Digital Media Partners. Amanda holds a Bachelor of Arts from the National University of Singapore and a Master’s degree from Stanford University.