Ben Lim

Ben Lim is a seasoned marketing professional with significant experience across various roles in the industry. At RPG Commerce, Ben served as a Senior Marketing Executive, where an affiliate marketing program was created that increased user-generated content, reduced production costs, and enhanced online sales revenue by 40% in Malaysia, Singapore, and Australia. Prior to that, as a Media Planner at Wavemaker, Ben contributed to the agency's growth by securing new business worth over RM15 million annually and managing key accounts such as Caring Pharmacy and UNICEF. Ben continued to excel at OMD APAC as a Senior Media Planner, focusing on CelcomDigi and implementing a Digital-First approach, resulting in a 55% reduction in CPA and significant increases in lead volume and ARPU. Currently, as a Client Partner in Media and Solutions at Grab, Ben oversees the FMCG vertical, managing key accounts like Coca Cola and Unilever, and focuses on optimizing the customer lifecycle for sustainable commercial success.