Bryan Soh currently serves as Manager of Regional Strategy at Grab, focusing on data-driven insights and strategic initiatives to enhance consumer lifetime value and profitability across various business verticals. Previously, Bryan worked at EY as an Assistant Manager in the Business Transformation Consultant role, driving large-scale business and digital transformation for diverse industries. Prior experience includes positions at ADA, where Bryan excelled in data strategy and analytics consulting, achieving notable accomplishments such as optimizing the company’s website for search engine rankings and developing engagement tracking tools. Bryan commenced a career at PeopleSearch as a Consultant, conducting market research and developing marketing tools. Educational qualifications include a Bachelor of Business and Commerce in Strategic Marketing from Monash University and an Australian Matriculation from Sunway University.
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