Eka Mahendra

Eka Mahendra is a seasoned professional in digital marketing and analytics, currently serving as the CRM & Digital Marketing Analytics Lead at Grab since September 2018, overseeing research, strategy, and evaluation of digital marketing and CRM activities across various business verticals. Prior to this role, Eka held positions such as Digital Marketing Analytics Lead at Grabkios, Head of Digital Marketing at CekAja.com, and Digital Marketing Manager at Kofera Technology, focusing on lead generation and campaign management. Eka began the career as COO Assistant at Pegipegi, contributing to problem-solving and partnership management. Eka holds a Bachelor of Arts in Japanese Language and Literature from Universitas Padjadjaran, earned in 2012.