Isella Lim is a strategic tech and business leader with extensive experience in data-driven decision-making across various industries. They began their career as an intern at NEC Corporation and Unilever before advancing to managerial roles at Singtel, where they managed marketing communications and business analytics. Isella later held the position of Regional Demand Optimisation Assistant Manager at Grab, contributing to the understanding of customer behavior and sustainable growth. Currently, Isella serves as a Senior Principal Technology Strategist at Grab, focusing on technology strategy and planning. They hold a Bachelor's degree in Accountancy and Marketing from Nanyang Technological University and a degree in Marketing from Yonsei University.
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