Juliette Lin is an accomplished leader in the advertising and sales sectors, currently serving as the Country Development Lead for GrabAds since June 2022. With a focus on team development and operational excellence, Juliette has successfully driven self-serve ad adoption through strategic marketing, merchant education, and country engagement initiatives. Prior to this role, Juliette held the position of Regional Manager for SMB Sales Strategy and GTM at GrabAds, where growth strategies were implemented across various markets, enhancing revenue generation through cross-functional collaboration. Juliette's earlier experience includes serving as a Regional Key Account Manager at Amcor, where impactful initiatives were executed for key clients, and business development roles at Lin Shiung Enterprise Co., Ltd., demonstrating expertise in strategic planning and project management from 2012 to 2018. Juliette holds an MBA from INSEAD and a Bachelor's degree in Money and Banking from National Chengchi University.
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