Lim Sing Eng is a seasoned professional in market research and insights, currently serving as the Head of GFG Research at Grab since June 2018. In this role, Lim leads GrabFin and Digibank research initiatives, as well as social media listening efforts. Prior experience includes significant leadership roles at Ipsos from January 2012 to June 2018, with responsibilities encompassing key account management and overseeing diverse research studies across various industries, including FMCG and finance. Lim began the career as an Assistant Researcher at Synovate in 2011. Educational background includes a Bachelor of Science in Statistics from Universiti Putra Malaysia, earned in 2011.
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