Michael Dwi Putra possesses extensive experience in marketing and product strategies, with a career spanning over 18 years in prominent roles. At Grab, Michael serves as the Head of Marketing for the East Territory, overseeing marketing strategies for various transportation and logistics verticals, notably GrabBike and GrabExpress, and has significantly boosted market share. Previous roles at Grab include Head of Marketing for Emerging Cities and Marketing Manager for GrabBike, where achievements include a fourfold increase in GrabBike demand within a year. Prior to Grab, Michael worked at PT. XL Axiata Tbk, where responsibilities ranged from launching mobile broadband products to conducting customer satisfaction studies. Michael holds a Bachelor of Computer Science from BINUS University.
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