Sarah Lim currently serves as the Director of Strategic Partnerships & GrabForBusiness at Grab, where responsibilities include leading commercial partnerships and business opportunities to drive growth across Singapore. Prior to this role, Sarah was integral in enhancing marketing performance metrics through partnerships in various business units, including payments and transport. Before joining Grab, Sarah held managerial positions at the Singapore Tourism Board, where significant contributions included leading lifestyle tourism projects that generated $65 million in Tourism Receipts and attracted over 90,000 visitors. Academic qualifications include a Bachelor's degree in Communication and Media Studies from the University of Melbourne and a Master's degree in Tourism and Travel Services Management from Monash University.
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