Yingxia Tan

Head, Go-to-Market Strategy for New Products

Yingxia Tan is an accomplished professional with extensive experience in various roles focused on project management, business development, and industry strategy. Starting as a Research & Marketing Intern at Pacific Conferences in 2010, Yingxia progressed through various positions including Corporate Communications Intern at PSC Corporation Ltd and Business Development & Conference Manager at Terrapinn, where responsibilities included managing B2B conferences and generating significant sales revenue. As Senior Project Manager at The Soup Spoon Pte Ltd, Yingxia led initiatives to develop retail products and navigate international market entry. At Enterprise Singapore, roles as Deputy Director and Senior Manager involved overseeing the Food Services Industry Transformation Map and implementing programs to support industry recovery during COVID-19. Most recently, Yingxia served as Head of GrabFood Account Management at Grab, leading a team to achieve substantial revenue growth, while also overseeing go-to-market strategies for new products. Yingxia holds a BBA (Honours) in Marketing & Management from the National University of Singapore.

Location

Singapore

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