Yulin Sim is a Senior Product Designer at Grab, having joined the company in August 2022, where Yulin contributes to the design of an all-encompassing app for transportation, logistics, and financial services across Southeast Asia. Prior to Grab, Yulin served as UX Lead at Esri Singapore and Product Designer at Hmlet, a community-centric living platform. Yulin's early career included roles such as User Experience Designer at General Assembly, where a capstone project focused on redesigning Zenyum's onboarding process, Senior Creative Designer at Les Amis Group, and Designer at L'Officiel USA. Yulin has an educational background in Fashion Communication from LASALLE College of the Arts and completed a User Experience Design Immersive Programme at General Assembly.
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