Zen

Zen, Nguyen Tien Duong is an Analytics Manager at Grab, where they lead a team to develop a Marketing Attribution Model to assess the effectiveness of various marketing initiatives. Previously, Zen worked as a Sr. Analyst in Business System Analysis at GLOBALFOUNDRIES, where they contributed to optimization algorithms and tactical solutions in operational capacity analytics. Zen also served as a Senior Data Analyst in Marketing Analytics at Grab, implementing analytics frameworks to enhance corporate strategy. Zen holds a Master's Degree in Information Technology in Business from Singapore Management University and a Bachelor's Degree in Microelectronics from Nanyang Technological University.