Saifuddin Akram

Saifuddin Akram is an experienced professional with a focus on category management and user acquisition in the educational technology sector. At BYJU'S, Saifuddin led efforts in organic user acquisition, particularly through social media and SEO. Previously at Unacademy, Saifuddin served as Category Lead, successfully managing a team to enhance the KPSC and APPSC/TSPSC portfolios, launching significant regional campaigns, and generating substantial revenue from new distribution networks. Saifuddin's career also includes roles as Senior Associate and Associate Category Lead, where notable achievements included launching the BPSC portfolio with consistent month-over-month growth and generating new revenue streams through innovative content strategies. Saifuddin holds a Bachelor of Engineering degree in Civil Engineering from Dayananda Sagar College of Engineering, Bangalore.