Marketing Team

The Marketing Team at Gradient is responsible for transforming B2B marketing systems to drive sustainable growth. By integrating content marketing, performance marketing, and marketing automation, they create a demand generation ecosystem that focuses on building high-value, predictable sales pipelines. This team of specialists develops and implements strategies to shift from short-term lead generation to a structure that places buyers at the centre of all phases of the buyer journey, ensuring a seamless and effective marketing approach that meets the modern B2B's growth needs.