Itziar de Ros Raventós is a seasoned professional with extensive experience in marketing, admissions, and institutional development, currently serving as Associate Dean Alumni & Institutional Development at IESE Business School. Since joining IESE in April 2007, significant contributions include transforming the marketing department into a strategic partner and successfully increasing MBA admissions revenue from 19M€ to 27M€. Itziar has held various leadership roles, including Director of Marketing & Communications and Director of MBA Admissions, overseeing key initiatives to enhance the school's global recognition and student recruitment efforts. Additionally, Itziar holds board positions with the Graduate Management Admission Council™ and Raventós Codorníu, and has a background in consulting and brand management from DuPont and John Paul Mitchell Systems. Educational credentials include an MBA from IESE and a Master's degree in Digital Transformation and Digital Marketing from ISDI.