Sooyeon (Soo) Kim is an accomplished professional with extensive experience in the luxury retail and watch industries. Currently serving as the Boutique Director at Graff since August 2025, Kim previously held significant roles such as Country Manager for Swatch Group from January 2021 to July 2025 and Brand Manager for Longines Swatch Group Korea until the same date. Kim's career also includes positions as Brand Manager for Hamilton, Product Manager for Cartier Korea, and a Merchandising Assistant at Tiffany & Co. Additionally, Kim began a career in luxury retail at Louis Vuitton Korea as a Retail Coordinator. Academically, Sooyeon Kim holds both a Bachelor of Arts and a Bachelor of Science in English Literature and Mass Communications from Yonsei University, as well as a Master of Arts in Communications with a focus on Public Relations from Pittsburg State University.
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