Grafted
Alex Yu is a seasoned marketing professional with extensive experience in lifecycle and engagement marketing. As Co-Founder of Grafted since September 2020, Alex has played a crucial role in developing innovative nurture campaigns for high-growth tech companies, focusing on email, push notifications, SMS, and in-app messaging strategies. Previous positions include Lifecycle Marketing Manager at InStride from July 2019 to December 2020 and Engagement Marketing Manager at Acorns from May 2018 to June 2019. Alex also served as Email Marketing Director at an Ecommerce Startup from July 2013 to May 2018 and held internships at SMSold and Axxera. Alex holds a Bachelor of Arts in Business Administration with a concentration in Marketing from UC Irvine, completed in 2013.
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Grafted
We’re a lifecycle marketing consultancy that’s all about finding effective solutions to enhance your customer marketing program and meet your company’s goals. Whether it’s through building clear cross-channel automation strategies, designing and developing custom HTML email templates or identifying opportunities to streamline workflow processes, our team is here (and really excited!) to share our industry knowledge and insight to help you achieve results and long-term growth.