Erica Medina

Erica Medina possesses extensive experience in retail management, having held various leadership roles in prominent companies such as Granado Pharmácias, ADCOS Cosmética de Tratamento, Laser Fast Depilação, and O Boticário. Currently serving as Gerente líder de equipe at Granado Pharmácias since September 2023, Erica previously led store operations at ADCOS, where responsibilities included sales management, layout organization, and team training. Erica's background encompasses managing teams across multiple locations, developing sales strategies, overseeing inventory control, and achieving performance indicators. With additional experience in client relationships and e-commerce from a role at ROMMANEL, Erica also holds multiple postgraduate degrees in Human Resources and People Management, enhancing professional expertise in leadership and operational efficiency. Recognized for outstanding performance, Erica received top awards at O Boticário, reflecting a strong commitment to achieving organizational goals.