Granby Zoo
Lysa-Jessica L.Labelle is a seasoned marketing professional with a diverse background in digital marketing and product management. Currently serving as a Conseillère en marketing numérique at Zoo de Granby since December 2020, Lysa-Jessica previously held multiple roles at BALNEA spa + réserve thermale from October 2010 to December 2020, including Chef de produit, Coordonatrice marketing, événementiel et CRM, Stagiaire marketing, and Agente d'accueil. Additionally, Lysa-Jessica gained experience as a Stagiaire division communication at BICOM Communications in 2013. Academically, Lysa-Jessica holds a Baccalauréat in Commercialisation de la mode from UQAM, a Certificat in Marketing from École des sciences de la gestion (ESG UQAM), and a DEC in Design de mode from Cégep Marie-Victorin.
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Granby Zoo
The Granby Zoo is the largest zoological garden in eastern Canada and is located in Granby, Quebec. It is one of Quebec's major tourist attractions. It was founded in 1953 by the mayor of Granby at the time, Pierre-Horace Boivin. There are currently more than 1000 different animals grouped into 200 species and the annual attendance is just under 600,000 visitors per year. Adjacent to the zoo is the Amazoo water park as well as an amusement park with many games, rides and attractions.