Aaron Westover

Aaron Westover serves as the Executive Director of Marketing Data Services at Grand Canyon Education, Inc., where leadership spans teams in business intelligence, analytics, data science, research, and AI to drive actionable insights for marketing and educational institutions. In addition to extensive experience in marketing data science roles within the same organization, Aaron also contributes as an Adjunct Faculty member at Grand Canyon University, teaching courses in technology and analytics. As a Principal and Co-founder of RPGM Tools, Aaron leads the development of AI-driven tools for the tabletop roleplaying game community. Previously, ownership of a tech support business and significant roles in pricing analysis underscore a robust background in tech and analytics. Academic credentials include an M.S. in Business Analytics and an MBA, both from Grand Canyon University, complemented by a B.S. in Business Intelligence and another in Information Technology.