Dan Crooker

Dan Crooker currently serves as the Executive Director of Sales at Grand Geneva Resort & Spa, a top-tier resort in Lake Geneva, WI, beginning January 2024. Prior to this role, Dan held various leadership positions, including General Manager and Senior Director of Operations at The Landmark Resort in Egg Harbor, WI, from January 2022 to January 2024, focusing on enhancing guest experiences. Dan also contributed to Destination Door County as a board member from November 2022 to January 2024 and was involved with Visit Salt Lake from February 2021 to December 2021. Dan's extensive experience includes serving as Senior Director of Sales and Service at Snowbird, Director of Sales at Sunday River Resort, and managing sales operations at Osram Sylvania and Motorola Lighting, demonstrating a robust background in sales management, operations, and strategic development in the hospitality and lighting industries.