Grand Seiko Corporation of America
Brice Le Troadec has a solid background in the luxury watch industry, with significant experience in brand management and retail. Brice began their career in 2001 at OMEGA SA, where they held various roles, including Flagship Director and International Retail Manager. In 2014, they became the Brand President for OMEGA USA, a position they held until 2016. Following that, they served as the Head of Retail - USA from 2010 to 2014. In 2017, Brice joined Seiko Corporation of America as the Brand President for Grand Seiko USA, a position they held until 2021. Currently, they are the Global Strategy Officer for Grand Seiko at SEIKO WATCH CORPORATION. In 2018, they briefly served as the President of Grand Seiko Corporation of America. Overall, Brice Le Troadec has a wealth of experience in luxury watch brands, particularly in brand management and retail.
Brice Le Troadec attended CMH Academy from 1993 to 1997 where they obtained a Bachelor of Science degree in International Hospitality and Hotel Management.
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Grand Seiko Corporation of America
Born in 1960, Grand Seiko has long had a loyal following in Japan as a leading luxury watch. Launched internationally in 2010, Grand Seiko is now available worldwide. In 2018, Grand Seiko Corporation of America was announced as the first independent Grand Seiko company in the world. Grand Seiko is one of the very few fully integrated watchmakers in the world, with complete in-house capabilities in every area of watchmaking, from the development of component materials through design and manufacture to assembly and adjustment. Every Grand Seiko watch is assembled and adjusted by hand by highly skilled craftsmen and women in two dedicated studios in Japan. From the very start, Grand Seiko has concentrated on the pure essentials of watchmaking; every Grand Seiko watch offers the very highest levels of precision, legibility, durability and ease-of-use. With a simple purity of design, the highest level of hand craftsmanship in every detail and a strong Japanese aesthetic, all Grand Seiko watches have a special and unique beauty that is the brand’s distinctive hallmark. Winner of many awards, including a prize at the 2014 Grand Prix d’Horlogerie de Genève, Grand Seiko offers a wide range of designs incorporating exclusive mechanical, Spring Drive and quartz calibers.