Grand Sierra Resort
Jef Bauer currently serves as the Assistant General Manager at Grand Sierra Resort since August 2023. Prior to this role, Jef spent a decade as the Chief Executive Officer at Three7Nine Enterprise Management Corporation, where responsibilities included managing various projects for the Augustine Band of Cahuilla Indians, including a casino, organic farm, and solar utility. Jef has held several significant positions in the gaming and hospitality industry, including General Manager at MontBleu Resort Casino & Spa from 2010 to 2012, Vice President and General Manager at Golden Gaming Inc. from 2005 to 2010, and Vice President of Marketing at Majestic Star Casino from 1999 to 2004. Earlier in the career, Jef was the Director of Marketing Communications at Harrah's Entertainment Inc. from 1987 to 1999. Jef holds a Bachelor of Arts degree in Journalism/Public Relations from the University of Nevada, Reno, earned in 1990.
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