Adina Witthaus

Adina Witthaus is an experienced marketing professional with a strong background in product marketing and digital communications. Currently serving as a Product Marketing Manager at Granicus since 2012, Adina focuses on enhancing product positioning and executing marketing campaigns to drive sales and customer adoption. Prior roles at Granicus include Product Manager for Digital Communications and Citizen Service Management Solutions, where Adina defined product strategy and developed customer outcome-driven strategies. Previously, Adina held several positions at Thomson Reuters from 2007 to 2012, including eChannel Marketing Manager and Sr. Marketer, where efforts were directed towards increasing online conversion rates through digital marketing strategies. Adina's career also includes roles at Thomson West and Colle + McVoy, where project management and strategic marketing played key roles. Adina holds a B.A. in Marketing Management from Concordia University-St. Paul.