Lydia Gilbertson

Lydia Gilbertson has a diverse work experience in the field of SEO. Lydia is currently working as a Senior Growth Lead (SEO) at Graphite, where they consult and implements client suggestions to drive SEO growth for enterprise brands. Their specializations include Editorial SEO, News SEO, B2B & SaaS SEO. Lydia collaborates with clients and specialists in content, UX, web development, and marketing leadership to make decisions that positively impact organic search performance.

Prior to joining Graphite, Lydia worked at Brainlabs as a Group Account Director, SEO from 2020 to 2021. In this role, they managed a team of six and was responsible for developing overall strategies for SEO clients, empowering their team and clients to achieve growth through SEO traffic.

Before Brainlabs, they had a significant tenure at Distilled, where they held multiple roles from 2016 to 2020. Lydia served as an SEO Consulting Team Lead from 2019 to 2020, an SEO Consultant from 2018 to 2019, and started their journey at Distilled as an SEO Analyst from 2016 to 2018.

In 2019, Lydia briefly worked at Meredith Corporation as an SEO Manager in the Beauty and Style Vertical. Prior to that, they worked at TMI Hospitality as a Digital Content Specialist in 2015 and at Spotlight Media as a Content Strategist and Web Editor from 2014 to 2015.

Their earliest work experience was at Shale Plays Media, where they served as a Content Manager/Writer from 2013 to 2014. In this role, they managed and created content for Bakken.com and other websites in the Shale Plays Media network, with a focus on SEO strategy and Google Analytics.

Overall, Lydia Gilbertson has a strong background in SEO, with expertise in various sectors such as editorial, news, B2B, SaaS, beauty, and style. Lydia has demonstrated leadership skills, team management abilities, and a commitment to driving organic search growth for their clients.

Lydia Gilbertson attended Minnesota State University Moorhead from 2006 to 2011, where they pursued a degree in English-Emphasis Writing with a focus on writing, editing, literature, and poetry. In 2008, they briefly studied at The American University of Rome, specializing in English with a focus on poetry and feminist literature. To further expand their skills, they then attended Minnesota State Community and Technical College from 2012 to 2013, obtaining a degree in Web Development.