Gravitas Co
Fady Taouk has a wealth of experience in Marketing and Operations, having worked at companies like Gravitas Enterprises Pty Ltd, Telstra, American Express, and Commonwealth Bank of Australia. Fady has a strong background in loyalty programs, product launches, strategic partnerships, and lending products. Fady holds a Masters in Management from Macquarie Graduate School of Management, along with a Postgraduate Diploma in Management and a B.Comm in Management from Western Sydney University.
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Gravitas Co
Gravitas specialises in Customer Value Management. Our unique approach transforms the way you use your customer data to unlock incremental value for a faster, more profitable return. By embedding our pre-built Accelerator™ applications and expert skills we can halve the time it typically takes to achieve richer data insights to drive personalisation at scale, incremental customer growth and a better value return. We deliver an unequalled end-to-end solution in value-based customer engagement, service and loyalty. Our approach is customised to meet financial goals, budgets and timelines. Strategic + In The Trenches: We span insights to execution and partner with you to achieve tangible results. Actionable Insights + Proven Playbooks: We leverage many years of hands-on experience to provide compelling customer insights, customised playbooks and detailed roadmaps. Data Science + Market Knowhow: Our expert data scientists and analysts are hands-on, accelerating insights into action. Results driven + Accountable: We are committed to and fully accountable for delivering tangible results to your bottom line. If you want to derive more value from your data – through improved targeting and personalisation, right-sizing of loyalty customer rewards, or monetising your data – then talk to us today. We promise you it will be time well-spent.