Rafael Bechelli

Rafael Bechelli, BBA, CSM, is an accomplished marketing professional with extensive experience in brand and product marketing across various industries. As of April 2025, Rafael holds the position of Manager, Brand and Product Marketing at Gravity. Prior roles include Senior Growth Marketing Manager for Cloud and Modern Infrastructure at Softchoice, where a remarkable 613% increase in marketing-influenced opportunities was achieved for AWS solutions. Rafael has successfully led product marketing strategies at companies such as Viafoura and Fleet Complete, significantly reducing churn and enhancing customer acquisition initiatives. Earlier experience includes pivotal roles at Hyundai Auto Canada Corp. and General Motors, where Rafael managed product planning and marketing strategies, contributing to substantial cost savings and successful product introductions. Rafael's educational background includes a Bachelor in Business Administration from Centro Universitário FMU | FIAM-FAAM and specialized certifications from HEC Montréal and the Massachusetts Institute of Technology.