Marketing and Branding

The Marketing and Branding team at Gray Mackenzie Retail Lebanon is responsible for developing and implementing strategies that enhance the visibility and reputation of the company’s diverse retail brands, including Spinneys, Happy Discount Store, and Grab’nGo. They focus on market research, brand positioning, promotional campaigns, and digital marketing initiatives to drive customer engagement and loyalty. Additionally, the team collaborates closely with internal stakeholders to ensure cohesive messaging across all platforms and initiatives, ultimately aiming to increase market share and foster long-term brand growth.