Samantha C. is an accomplished professional with extensive experience in communications and education. Currently serving as an Account Director at Grayling, Samantha previously held the role of Lecturer at Nanyang Polytechnic for 12 years, consistently earning excellent ratings in performance appraisals and developing new course modules. This role included mentoring students on industry projects, integrating real-world collaborations, and serving as an advisor for the school's student club. Samantha also has consulting experience with Redhill and Cohn & Wolfe, focusing on impactful campaigns and industry trends. Prior positions as an Account Manager at Fleishman-Hillard involved leading key accounts, securing media coverage, and coordinating regional campaigns across multiple markets. Samantha is pursuing a double master's degree in Business Administration and Communication at Murdoch University, building on a solid educational foundation that includes a Bachelor of Arts from Monash University and a Diploma in Mass Communication from Ngee Ann Polytechnic.
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