Erica Liu

Erica Liu is a seasoned marketing professional with extensive experience in leadership roles across various organizations. Currently serving as Vice President, Segment Lead, Group Brand & Marketing at GREAT EASTERN since January 2025, Erica previously held the position of Director, Strategic Marketing at Prudential plc from October 2018 to January 2025. Prior to that, Erica was associated with Manulife from April 2014 to October 2018, where roles included Associate Director and Senior Manager for Asia Brand Development. With earlier experience at Philips as Manager of Global Marketing Communications and a progressive career at Fujitsu and Ogilvy, Erica's foundational knowledge was developed at HKUST Business School, earning a degree in Business Administration with a focus on Marketing and Management of Organisations.