Umar Budhiawan serves as the Head of Digital Strategic Partnership & Enterprise Solution at GREAT EASTERN since November 2023, leading the Digital, Strategic Partnership, and Affinity Sales Team. Umar is also the Business Owner of CUTS & KIDS - Barbershop & Playground since September 2023. Previously, Umar held the position of Head of Digital Channel & E-Commerce Business at PT. Kimia Farma Apotek, achieving notable success such as winning 1st Place in Tokopedia Top Seller Fest 2023 and driving significant eCommerce growth. Earlier roles include Digital Business Development Head at Cigna, Manager of Digital Acquisition & Partnership Management at HSBC, and Project Manager for the Garuda Indonesia Mobile Application, highlighting a consistent focus on digital transformation and strategic partnerships across various industries. Umar holds a Bachelor of Commerce degree with a major in Finance and e-Business from Deakin University.