Helen Gaines

Helen Gaines (Yates) is an experienced marketing professional currently serving as the Global Campaign & Planning Manager at Great Rail Journeys since October 2025. Prior to this role, Helen was the Brand Campaign Manager at Bayfields Opticians and Audiologists from October 2023 to September 2025, and held various positions at Great Rail Journeys Ltd, including Campaign Manager from February 2022 to October 2023. Helen's extensive background includes serving as Senior Marketing Manager at My Expert Midwife and operating as a Social Media and Marketing Consultant on a freelance basis. From 2003 to 2017, Helen worked at Asda, where responsibilities included Online Marketing Manager, Media Planning Manager, and Customer Marketing Manager. The career began as an Account Manager at Gratterpalm Limited between December 1997 and March 2003. Helen holds a Master's Degree in Marketing from The University of Huddersfield and a BA Hons Degree in Business Economics from Anglia University, Cambridge. Additional training includes coursework with Digital Mums from 2017 to 2018.