Carol E. Waddell

Carol Waddell is President of Personal Wealth. In her role, she oversees outreach and engagement with individual investors and their advisors who wish to work with Empower on any aspects of their financial picture including planning, investment strategies, savings, goal-setting, and liability management.

Previously, Carol served as Head of Product and Marketing for J.P. Morgan Retirement Plan Services. At J.P. Morgan, she led product management and development, which included products, services, tools and websites for advisors, plan sponsors and participants, and oversaw the firm’s marketing strategy and communications, segment management and award-winning participant experience.

Carol has also worked for T. Rowe Price, where she served in various leadership roles. In addition to providing oversight for defined contribution, defined benefit and nonqualified plan product development and marketing — including customer digital channels; investment products; and services for intermediaries, plan sponsors and participants — she contributed significantly to the firm’s overall retirement income and target date product strategies. Carol has also served at Citibank in a variety of positions focused on marketing and customer experience.

Carol holds an MBA from Loyola University Maryland and currently maintains the FINRA Series 6 securities registration. She also holds FINRA Series 7 and 24 credentials.

Carol serves as the Co-Chair of Empower’s Diversity & Inclusion Council.