Heather S. Friedman

Heather S. Friedman, Vice President Corporate Marketing, is responsible for developing and managing strategic marketing plans for GreatAmerica business units and supporting corporate sales initiatives.

Prior to joining GreatAmerica in 2019, Heather was the Founding Partner of an award-winning advertising and marketing agency in Cedar Rapids, Iowa. She has extensive experience on both the client and agency sides of marketing communications and brings her passion for creating marketing strategies to GreatAmerica. She also served as Marketing Director for National Systems Contractors Association and spent many years in marketing and finance within the telecom and publishing industries.

Heather received her B.A. from Regis University in Denver, CO with Magna Cum Laude honors. She currently serves on the Executive Board of Directors for Collins Community Credit Union and the Boards of Directors for Orchestra Iowa and the Vernon Heights Neighborhood Association, a non-profit she started to provide grants for her community. She was inducted into the American Advertising Federation Hall of Fame in 2019.