David Metherell

David Metherell has extensive experience in marketing and commercial development. David has held various roles in different companies throughout their career. David worked as the Head of Commercial Development at Greater Anglia, where they focused on transforming marketing and branding efforts. Prior to that, they served as the Head of Marketing for the UK Bid team at Abellio Group, leading successful marketing campaigns for several rail bids. David also held positions at Southern Railway and Airport Express, where they worked as a marketing manager and brand manager respectively. In addition to their work in the railway industry, David has experience in online advertising sales and temporary positions in companies such as Fonterra, Telecom, and American Express. David began their career at Impact Consulting and Accounting as a marketing consultant.

David Metherell completed a Double Major in Marketing Management and Operations Management at the University of Otago from 1996 to 1999. David then pursued a Masters of Business in Marketing Management from the University of Otago in 1999-2000. In 2012-2013, they obtained an IDM Postgraduate Diploma in Digital Marketing (B2B) from The Institute of Direct and Digital Marketing. In 2016, they attended the Marketing Directors' Programme: Leading Profitable Growth in your Organisation at the Cranfield School of Management. Recently, in 2020, David participated in the Marketing Week Mini MBA with Mark Ritson. David has also obtained several certifications, including the CIM MCIM Member, Equity, Diversity and Inclusion (ED&I) in Marketing, The Sustainable Marketer from CIM | The Chartered Institute of Marketing, and IDM CPD Awards in 2015 and 2016 from The Institute of Direct and Digital Marketing.