Greg Shaffer

Greg Shaffer is a proficient Chief Marketing Officer at GBMC HealthCare. With a background in digital marketing, crisis leadership, and community engagement, Greg has successfully navigated their team through challenging situations such as the COVID-19 pandemic and a major cyberattack. Greg has also played a pivotal role in boosting GBMC's brand visibility and patient volume through innovative multi-channel digital campaigns, strategic sales and marketing plans, and strong relationship management with community stakeholders. Prior to their current role, Greg held various positions in sales, government relations, and program development, showcasing their diverse skill set and leadership capabilities.